INDUSTRY:
Food & Café
CLIENT:
Concept Project
YEAR:
2025
EXPERIENCE:
Branding & Packaging Design
Cheffy
about.
Cheffy is a bold food and café branding concept designed to feel playful, confident, and instantly recognisable. The identity is built around strong typography, a limited colour palette, and character-led visuals that translate seamlessly across packaging and in-store touchpoints.
challenge.
Cheffy needed a strong visual identity that felt playful and bold while remaining clear, scalable, and functional across multiple packaging formats. The challenge was standing out in a crowded food and café market without overwhelming the product, while maintaining consistency across packaging and in-store applications.
results.
The final brand identity delivers a confident, recognisable presence built around bold typography, a limited colour palette, and character-led visuals. The system translates seamlessly across packaging, signage, and promotional materials, creating a cohesive and memorable café brand with strong shelf and street impact.
testimonial.
Cheffy’s branding captures a bold and playful personality while remaining clear, functional, and adaptable across multiple packaging formats.
Aru Malik
Brand & Packaging Designer
