INDUSTRY:
Food & BeverageT
CLIENT:
Concept Project
YEAR:
2025
EXPERIENCE:
Branding & Packaging Design
POPPA
about.
POPPA is a self-initiated packaging concept for a contemporary sparkling soda brand. The project explores bold typographic identity, high-contrast colour systems, and flavour-led differentiation across a scalable can format.
Designed with shelf impact and real-world application in mind, the system balances playful branding with clear information hierarchy across front and back labels.
challenge.
The primary challenge was developing a colour and typographic system that maintained strong shelf impact while remaining consistent across multiple flavour variants. Each can needed to balance bold contrast with legibility on a curved surface, ensuring the brand identity remained clear in both flat layouts and realistic mockups. Careful consideration was given to colour pairing, hierarchy, and spacing to avoid visual blending between variants while preserving a cohesive brand system.
result.
The Violet Orbit design gained popularity among artists and designers due to its versatility and visual appeal. The purple bubbles were incorporated into various art pieces, including album covers, exhibition posters, and abstract graphics. This design complemented other artistic elements seamlessly, adding a fresh, modern touch to a range of creative projects. Feedback showed these bubbles quickly became a favored design element, bringing new dimensions to artistic works.
